Full service Creative Direction from global image strategy through concept and execution on campaigns, brand stories, content development and branding. Video direction and art direction including on set execution and post production.
About me.
A curated vision is essential to tell meaningful stories across all channels of communication. Understanding the aspirations and identity of a brand connects an audience to build long lasting relationships. I continue to pair art and commerce with a focus on brand elevation, strategy, and narration through collaboration.
I am a New York based creative director and motion director, working in the fashion and luxury markets, specializing in the development of video and photography focused campaigns for advertising, and branding. My roots are from San Francisco where I grew up heavily immersed in the music subcultures and where I learned to create and tell stories. I spent many years in Los Angeles perfecting my skills and drawing inspiration from the subcultures, as well as studying at Art Center College of Design, before planting myself between NYC, New Orleans, and Nashville. With over 15 years of experience in the luxury, fashion, and beauty markets, I have helped reinvent and reshape brands, modernizing and elevating their identities. Beginning my career with various luxury creative agencies including Select World, A/R New York, GB65, and Laird + Partners on clients such as Brioni, Ermenigildo Zenga, Jimmy Choo, Versace, Miu Miu, Gramercy Park Hotel and the Waldorf Astoria before heading the rebranding of iconic American fashion retailer Lord & Taylor as the VP Creative Director. More recently, I founded and lead LeHibou, a New York based creative institute where I partner with agencies including McCann Worldgroup and Prophet, and brands such as Stetson, 7 For All Mankind, Ralph Lauren, Frye and Aquatalia.